About me
Hi, my name is Sam. I'm a User Experience Designer based in London.
With over five years experience covering the needs of companies across several industries through the creation of e-commerce and service experiences, I firmly believe design should look and feel energetic. Users (and clients) should be excited and wowed by the opportunity to use a companies website, with this sense of excitement being mirrored across any experience you design regardless of the touchpoint.
However, what must always be remembered is that websites don’t capture the imagination (and attention) of their users by coincidence. This, instead, is done through brilliant UX design that is researched and planned in advance. This amongst many other factors are what I love about UX & Product Design. It allows me to combine problem solving skills alongside creative thinking and prototyping to deliver truly excellent experiences for the user.
In my next role, I'm looking to build on the knowledge and skills I have developed so far, and really be able to contribute to the long term success of an organisation, and balance business objectives with customer needs. This will ensure I’m delivering the best possible experience that I can.
Services
My offering covers a range of different areas of design across UX & UI/ Product Design, Systems Design & Architecture and Mobile. Please see below for some specifics on each one.
UX & UI/ Product Design
Discovery research (including Competitor Analysis)
User Research & Analysis
User Flow & Journeys
Affinity Mapping
Persona creation
Sketching & wireframing
Mid to High-Fidelity development & documentation
Prototyping
Testing & implementation
Systems Design & Architecture
Experience building high quality & complex Sitemaps
Component Library build & evolution
Mobile
iOS App design & development
App prototyping & testing
iOS & Android Design System development
How I work
The design journey covers many different phases & needs. Please see below for a breakdown of how I cover some of the key ones.
Research that establishes the need:
Discovery here is the key. At the core of all my projects is a deep focus on what the user needs from any service I am designing. Whether that be an updated webpage, more considered Userflow, or a tailored experience across App. Whatever I am designing for, the user and their needs are at the forefront of it.
Planning how the experience will look and feel:
The ideation phase. This part normally comes in the form of a flow. How will your user travel through the experience, and where are the potential footfalls? This is your opportunity to plan ahead and find ways to solve those pitfalls before they even happen.
Iteration through ideation:
You have your research findings, and now you have your flow. The next step is to begin plotting & planning how your product will look and feel. This can be done through sketching, or is some cases you can skip to Mid-Fidelity designs. Ultimately this needs to be clear enough for the users to be able to understand what’s going on.
Design the experience:
Time to polish those designs. This is where you take your Mid-Fidelity designs and any learnings from testing, and apply branding and colour to them. By the end of this you should be happy you either have something that is ready for further testing, or even better, is ready for delivery.
Refinement through feedback:
This is crucial, and can happen at any point of the fidelity process. Feedback is an essential part of any UX project as it allows you to correct any issues you may have missed, or tests any hypotheses you wish to validate, or refine further. Whatever you’re designing, testing it will always be so important.
Delivery:
Now comes the time to bring it all to life. Working collaboratively between the Product and Development teams is the key here, as is keeping clear lines of communication between both to ensure they are aware how you want the final product to look and feel, and to offer support in case anything is wrong and needs to be fixed or amended.